Extracting valuable insights from both social and web interactions is notoriously challenging. On paper, it’s a simple process of building a trusted relationship with your customers so that you can improve your reputation and secure a competitive advantage. However, if you’re not using the right tools, it can feel much more complicated than that. Emerging Read more
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A recent urban planning trend is to convert one-way streets to two-way operations—an effort that has improved vehicular access and reduced driver confusion across U.S. cities. Read more
We are all awash in data and information, yet according to McKinsey, only 10 percent of marketers currently use insights to improve performance. You might argue that you are doing just fine with your marketing without such insights, and as such it really doesn’t matter, but I beg to differ. In this blog, I’ll share Read more
Have you ever signed up for a mailing list thinking it will help you stay up to date on a product or service, only to find the future content to be mostly irrelevant? According to CMO.com, 42 percent of buyers say they get annoyed when their content isn’t personalized. There’s a growing buyer expectations gap Read more
It’s bigger than a breadbox but smaller than the state of Florida, and it’s all about building connections to generate business, gathering insights to compete, and forming partnerships that… Read more