Diana Hoffman articles
Transform retail customer experiences with the Microsoft Customer Experience Platform
Marketers today are rethinking their data strategies, looking for ways to take ownership of their customer data and to use that resource to create valued customer relationships in a time of tightening privacy legislation.
Microsoft is a Market Champion in the KuppingerCole Analysts Leadership Compass, Customer Data Platforms
We are honored to announce that Microsoft Dynamics 365 Customer Insights was named a Market Champion in the KuppingerCole Analysts Leadership Compass, Customer Data Platforms.
Honor customer consent preferences with unified profiles in Dynamics 365 Customer Insights
Data protection and privacy regulations such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States give individuals the right to govern how an organization uses their personal data.
How to foster customer loyalty through personalized experiences
These days, customer experience is everything. Happy customers are loyal customers, but, as a group, they can be an elusive audience. Three quarters of consumers have tried new shopping behaviors since the pandemic started and 73 percent expect to continue to incorporate different brands they’ve tried into their routines.1 As we see a slow, but continued
Microsoft named as a worldwide Leader in IDC MarketScape for Customer Data Platforms
Organizations across industries and around the world are seeking new ways to unlock their customer data to provide high-quality, connected customer experiences. Microsoft’s work to help enterprises, especially those in the retail, consumer brands, healthcare, manufacturing, and media and advertising industries to meet their customers’ expectations by delivering privacy-aware, consent enabled personalization has gained some