Introducing the first AI copilot experience for Dynamics 365 Commerce
For Merchandisers tasked with managing large product catalogs, the creation of high-quality “enriched” marketing content for their digital commerce channels can be a daunting and labor-intensive process. Especially if the Merchandiser is untrained in the creation of marketing copy. Yet it is incredibly important to have “enriched” content at the product level, where it can increase customer engagement, improve customer understanding, and drive natural search engine ranking, which all lead to higher conversion rates.
It is for this reason that Dynamics 365 Commerce is thrilled to announce the preview of ‘Commerce Copilot’, which provides a fast and efficient way of authoring product enrichment content for your B2B and B2C digital commerce websites.
Use Commerce Copilot to jump-start the creative process by first selecting a tone, configured by you, that aligns to your brand, like “adventurous”, “luxurious” or “bold”. Then select an audience choice from choices managed by you, like “sports enthusiast” or “college graduate”. Copilot will then use these prompts to craft compelling and engaging content that makes use of your existing product information like name, description, attributes, price and more!
You can further augment your newly enriched content with key product highlights or tune it to be optimized for search engines. But you always remain in control and have the ability to review and modify any content before it is published!
The Commerce Copilot for enriched product content is now available as a public preview for digital commerce customers based in United States. Additional market availability will be enabled soon.