By the end of 2017, two-thirds of the CEOs of Global 2000 companies will have digital transformation at the center of their corporate strategy, according to the report IDC FutureScape: Worldwide Digital Transformation 2016 Predictions. And the leaders in digital transformation, notes Forrester Vice President and Principal Analyst Nigel Fenwick, will have a key commonality: customer obsession.
In a March 29, 2017 webinar, Fenwick will discuss how digital transformation for any brand, agency or organization requires a fundamental shift in how the organization delivers value and drives revenue. Many of today’s organizations are approaching digital transformation with a bolt-on or project-based strategy rather than a transformational change, which is limiting their momentum, explains Fenwick.
Instead of designing a new vehicle, they’re simply adding a spoiler to their existing one in hopes that it will take them where they want to go.
Notes Fenwick, the selection and pursuit of either this truly transformational or bolt-on approach to delivering customer value and driving revenue is quickly creating leader and laggard categories in digital transformation: (1) dinosaurs who face extinction if they don’t face change and create it; (2) transformers who are on their way to digitizing their business strategy; and (3) predators who have taken the early lead and are creating roads where there were none before.
He’ll also discuss six keys to digital transformation and driving new customer value and revenue which revolve around:
- Recognizing the digital disruption that’s happening now across all industries
- Getting executive support to reshape how the business creates new value
- Knowing the strength of, and fostering, agility
- Finding the right employees with digital skills or training toward that goal
- Making CIOs and CMOs strategic partners
- Leveraging the right technology to create new sources of value for customers.
For those starting, leading or supporting digital transformation initiatives, this is a webcast you won’t want to miss.