Lori Lamkin articles

Headshot of Lori Lamkin.
Lori Lamkin
Corporate Vice President, Customer Experience
6 min read

Microsoft is named a Leader in 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platform 

In today's turbulent economic times, companies are facing critical business challenges such as customer acquisition, increasing customer loyalty, and maximizing lifetime value. Often, to save time, they follow a one-size-fits-all approach—resulting in impersonal marketing strategies with low customer engagement.
5 min read

Microsoft is named a Leader in 2023 Gartner® Magic Quadrant™ for Sales Force Automation Platforms 

Sellers are fundamental to any organization’s success—and despite economic headwinds, business leaders are concerned about keeping the talent they have happy and productive at their jobs. Today, we’re excited to share that Microsoft has been recognized again as a Leader within the 2023 Gartner Magic Quadrant for Sales Force Automation Platforms* for the thirteenth consecutive year. In this year’s report, Microsoft is positioned highest in Completeness of Vision.
7 min read

The power of AI in Viva Sales: Insights from Lori Lamkin and Nathalie D’Hers 

Join Lori Lamkin and Nathalie D'Hers as they take you on an extraordinary journey through the development, deployment, and continuous improvement of Microsoft Viva Sales. In this exclusive Q&A session, they will share insights, experiences, and the remarkable story of Microsoft's journey in unlocking the full potential of Viva Sales.
4 min read

Copilot in Viva Sales available as thousands of customers adopt next-generation AI in Dynamics 365 Copilot and Power Platform 

Since first announcing new AI-powered experiences for Microsoft Viva Sales last month, we’ve given these capabilities a name—Copilot in Viva Sales—and introduced new sales scenarios and updates. We want to ensure that salespeople feel empowered to focus on what matters, which is deeper engagements with customers.
4 min read

4 ways to accelerate revenue with Dynamics 365 Sales and AI 

If sales were simple, then every seller and every sales organization would be successful. But there’s more to it, especially in the current landscape. We’re seeing a fundamental shift in the way customers want to engage—instead of relying only on direct contact with sellers, customers more frequently use digital channels to get answers to questions