If sales were simple, then every seller and every sales organization would be successful. But there’s more to it, especially in the current landscape. We’re seeing a fundamental shift in the way customers want to engage—instead of relying only on direct contact with sellers, customers more frequently use digital channels to get answers to questions…Read more
At Microsoft Ignite, Microsoft Dynamics 365 Marketing announced a range of new AI features. We strongly believe in the power of AI to help businesses and their customers grow. We also recognize that these new technologies have the potential for misuse and harm. That’s why in Dynamics 365 Marketing, we are taking an intentional and…Read more
Customer engagement professionals still need to build relationships, trust, and loyalty to be successful, but how we achieve these outcomes has fundamentally changed. Those changes offer the opportunity to be more effective than ever at driving these results. To meet customer expectations, marketers are looking to create end-to-end customer experiences that are customer-led, highly personalized,…Read more
Where and how we work has changed. The hybrid work environment is here to stay, and with it, comes a new set of demands on our sales organizations. The tools that sellers are currently using are not helping meet these new demands. Yesterday’s tools don’t serve our modern objectives. Sellers can’t afford to work in…Read more
In engaging customers today, we need to be heard above the noise, and we need to deliver creativity and uniqueness to each customer in the moments that matter. Customers are looking for value and for companies to address their needs on their terms. Companies now can start with a deep understanding of their customers and…Read more
Change. Adapt. Grow. Words we have had to embrace over the past 15 months as we’ve had to change the way we do business. As we start to emerge from the pandemic’s isolation and restrictions, we’re entering a world of a new normal. As consumers, our expectations are higher. To meet ever-changing customer expectations, successful…Read more
All businesses operate in a competitive environment and customer experience (CX) is top of mind as we rise to today’s challenges of finding ways to differentiate, delivering on business goals and meeting increasing customer demands. Customers expect great experiences from the companies they interact with and companies that deliver superior experiences build strong bonds with…Read more
Since last year’s release wave 2 for Microsoft Dynamics 365 Marketing, we’ve been hard at work refining and enhancing product features across the board that can help you up your CX game. Read about highlights from three capabilities that will launch with Dynamics 365 Marketing 2021 release wave 1….Read more
We are announcing real-time customer journey orchestration capabilities in Dynamics 365 Marketing will be released for public preview as part of the April 2021 Wave 1 updates in Europe and North America. This landmark innovation brings together the worlds of customer experience and marketing automation and is designed to help businesses….Read more
What a world we are living in today. There is a lot that is different—how we live, how we work, and how we interact. It has never been more important in business to be able to reach out to customers in a personal and relevant way. We are doing everything in our power to help…Read more
In another era, people will talk was a warning. Today, it’s a distinction. Gartner’s most recent Gartner Peer Insights Voice of the Customer: CRM Lead Management, names Microsoft as a 2020 Customers’ Choice for CRM Lead Management. This recognition comes from the opinions and evaluations gathered under the Gartner Peer Insights program, which gathers opinions…Read more