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Microsoft Dynamics 365

Four steps to converting relationships into sales

It wasn’t so long ago that prospects considered sales reps to be the primary source of information about products and services. Due to the rise of artificial intelligence (AI) and other technologies, that’s no longer true.  Today’s potential customers do their homework. They’re nearly 70 percent of the way toward making a buying decision before...

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Microsoft Relationship Sales provides sellers a beat they can sell to

It’s been a little over year since the Microsoft acquired LinkedIn. There is still a lot of curiosity from sellers who use LinkedIn to research sales opportunities and Microsoft for productivity about how the two organizations are coming together. While there are many possibilities for this union, tackling the familiar challenges of sales professionals was...

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Happy 2nd Anniversary to Dynamics 365 for Finance and Operations

On March 21st, James Phillips, CVP of Business Applications, shared details of our Spring 2018 release, including version 8.0 of Microsoft Dynamics 365 for Finance and Operations. This release is shipped with many feature-rich updates that you can learn about in our Spring release notes and see in action by viewing the Virtual Launch of...

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The new business model: Relationship Selling

Relationship selling is all about empowering sellers to drive customer engagement. In the digital age, engagement isn’t just about in-person interactions. It’s about delivering the type of touch a buyer expects, at the time it is expected in the buying process, in the context of what the buyer needs with a measurable impact (conversion, trust,...

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Relationship sales isn’t just for selling—How marketing can make an impact

Adapting to the ever-evolving behaviors of modern-day B2B buyers is impacting sales teams within B2B companies. It’s also impacting marketing teams that are aligning their sales and marketing strategies are setting themselves up for success. The basis of relationship sales is engaging the right type of touchpoint the buyer expects, at the time it is...

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Customer 2.0: Understanding the Modern buyer through Relationship Selling

When B2B organizations originally implemented a CRM, sales management focused on sales productivity—visibility into forecast, pipeline and activity tracking. This ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers. From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnifies...

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Conversations about Business Applications: Momentum and progress

Over the past several weeks, I’ve had an opportunity to spend quality time with several customers, partners, and industry analysts. It’s been incredibly insightful to learn more about their experiences and perspectives on our business and to share with them my optimism and excitement about Microsoft Business Applications. On the recent Microsoft Q2 earnings webcast,...

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Cashier taking an order in cafe

Building Personal Relationships through Technology

Over the last decade, the retail industry has undergone a massive transformation. The proliferation of e-commerce expanded customer choice, the rise of social media changed how people gather product details, and the expansion of smartphones placed an unlimited supply of information at our fingertips. All of this means that customer expectations are changing—rapidly....

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Empowering Intelligent Retailers with Data and Insights

As with other industries today, we believe that business data is at the center of a retail transformation. Organizations that leverage their data to delight consumers, empower employees and optimize operations will be at an advantage in today’s competitive environment....

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