Engaging with customers in today’s world is multifaceted, spanning everything from generating that initial spark of interest, to closing a sale and nurturing the relationship, to delivering exceptional ongoing service and support. Today, those experiences are often disconnected, and customer relationships are fragmented. On top of that, our expectations as customers have risen dramatically.
It’s one of the toughest challenges for organizations today: how to foster collaboration in a workplace that is more decentralized than ever, with people scattered across offices and locations.
Volunteers and donors are the lifeblood of the non-profit world. Their contribution is often immeasurable, with life-changing impact to the individuals and communities they help. Although they should be treated the same way as a valued customer, in reality, they encounter less than inspiring experiences.
A decade ago, marketing was focused on guiding the customer through predictable stages of awareness, consideration, and purchase. We were relatively assured that if we reached x number of eyeballs, we could expect y number of responses and z number of conversions. That world no longer exists.
Consumers and businesses are increasingly turning to digital platforms for relevant product and service information, making it critical for companies to effectively meet and exceed customer expectations through digital services and technology. Microsoft Dynamics 365 is helping organizations meet this challenge by connecting and unifying commerce and marketing activities.
Since the onset of the digital age, customer behaviors have radically evolved. As new technology emerges, customers’ expectations for brands continually align with digital evolution. However, the pandemic has brought along a significant, unexpected shift in both customer behavior and expectations.
In engaging customers today, we need to be heard above the noise, and we need to deliver creativity and uniqueness to each customer in the moments that matter. Customers are looking for value and for companies to address their needs on their terms.
Change. Adapt. Grow. Words we have had to embrace over the past 15 months as we’ve had to change the way we do business. As we start to emerge from the pandemic’s isolation and restrictions, we’re entering a world of a new normal. As consumers, our expectations are higher.
All businesses operate in a competitive environment and customer experience (CX) is top of mind as we rise to today’s challenges of finding ways to differentiate, delivering on business goals and meeting increasing customer demands.
In today’s complex economic landscape, your business needs the latest digital capabilities to engage customers, connect people, insights, and processes across the organization, and grow revenues.
Navigating the past year has been a challenge as organizations have had to predict the unpredictable—how their business will adapt, how to retain and even grow customer relationships, and how to think long-term when circumstances can change daily.
Since last year’s release wave 2 for Microsoft Dynamics 365 Marketing, we’ve been hard at work refining and enhancing product features across the board that can help you up your CX game. Read about highlights from three capabilities that will launch with Dynamics 365 Marketing 2021 release wave 1.