Omnichannel in 2019: There’s plenty in store for retail customers
2019 is shaping up to be a big year for the omnichannel retailer. According to the National Retail Federation, retailers saw a 40 percent increase in multichannel shopping in the 2018 holiday season, with social and mobile technologies reigning supreme in the customer shopping experience. It’s no surprise then, that omnichannel was top-of-mind for attendees